A witty campaign is depicted on car 3504, seen passing Luna Park in April 2010. Picking up on "The Apprentice" TV show starring Lord Sugar and his catch phrase "you're fired", the Pepsi Max no sugar drink proclaims "Sugar - You're fired"
 
The following year in August, 5013, seen on the 96 on St Kilda's Esplanade, was in another scheme suggesting this was Victoria's first wind powered tram brought to you by Pacific Hydro.
 
Christmas time a year later and Class Z3 tram 160 is outside the cheerfully wrapped Town Hall advertising PS4 as a great Christmas present for gamers. The Town Hall used to make a great background for a projected Christmas light show but Haelth & Safety concerns pt paid to that a few years later and the event transferred to the less enticing State Library.
Picture ref A1459
 
Another year later and Class B 2111 is promoting Powershop under the Christmas bells on Swanston Street during a Melbourne shower.
Picture ref A6469